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Becoming An Expert Authority In Your Respected Niche Just Became Easier!

Discover How Connect, Influence and Persude In The Detail Age 

The Authority Dojo - Revealing The Hidden Secrets of Digital Marketing to Becoming an Expert Authority in your respected niche and increasing your bottom line

Are You An Business Owner, Consultant, Freelancer, Speaker, Author, Mentor, Coach, Facilitator or Trainer?

Do You Want To Build Your Reputation As An Authority In Your Respected Niche And Reach A Wider Audience?

What if you knew the steps to change your mindset about ‘selling' online? What about persuading your clients to do the same and learning to connect with people on a deeper and more meaningful level?  Or how about building rapport to create trust and loyalty? Would you like to know the keys to using a customer-focused selling approach and discover a natural process to persuade customers to buy your products or services? (And did I mention with No tricks or deception involved, ever!) 

If you would like to learn how to ethically connect, collaborate and grow to create deeper and meaningful connections with your clients, prospects, friends and family on an emotional level... 

... then you are on the right page.

The Internet Has Changed The World Of Marketing And The Way We Connect With Each Other

Not sure why your marketing is not working online? 

Not sure how to connect with your target audience?  

Are you uncomfortable with the whole concept of selling online?

Want to reduce digital noise and get focused?

In recent years, the Internet has changed the world of marketing. Marketers no longer use the same techniques today that worked yesterday. The attitudes and behaviour patterns of your customer have changed, and to be successful online you have to change with them.

In an offline situation it's you as a person who interacts with people, people buy into who you are, what you are about and what you stand for. This is how relationships are formed. And in a business situation when you can meet people's needs or solve their problems you are able to create profits to grow your business and create the life you want. So why not replicate this online? Build meaningful relationships with your clients.

The salespeople of the past saw a customer as a way to make a quick sale. The the business owner of today needs to build relationships. The goal is for the customer to see you as a trusted friend and a valuable source of information. People want to feel like part of the brands they love, rather than just a number in a company’s marketing game.

The key to building relationships well, is to focus on your customers' needs. Listen closely to them and understand their problems, desires and create loyalty and trust. You can then offer the products and services that customers are already actively seeking, rather than trying to convince them to buy products they never wanted in the first place.

The Keys To Customer-Focused Selling

Think Like a User

Learn more about you customer


Characteristics of relationship-driven marketers


Identify which areas you can demonstrate your expertise

Demonstrate And Educate

Identify areas where your customers need information about your products or services.

Use Stories to Connect

Outline a story that will help your customers relate to your business


The goal of giving that gift

Honest Sales Copy

Create authentic sales letter / copy and content


The power of audio/vidio

Social Proof

What social proof can you offer


Create familiarity and association

Genuine Scarcity 

Using scarcity to increase sales


Communicating your marketing message

Introducing The Authority Dojo by Digital Rapport®

Courses | Resources | Worksheets 

Does any of this sound familiar?

- Confused with digital marketing, and would love to have someone show you exactly what to do?

- Not sure how to setup your online business and reach your target audience?

- Is Your Current online marketing/websites not working the way you expect?

- Not sure how to get your message out there?

- Want access to help and support?

- Want an easy to follow roadmap?

If what you have read so far resonates with you and you know the knowledge you have can massively impact and serve your market in a robust and ethical way, then this is the right place for you. 

Hi, my name is Jatinder Singh Palaha. I'm an Award Winning IT Consultant, Author, Digital Strategist and Personal Development Ninja.   I've been a digital entrepreneur for the last 15 years, and have helped hundreds of businesses get setup online. In the process I niched into the personal development industry combining my love for technology and human potential to serve the great Authors, Entrepreneurs, Speakers, Mentors, Coaches, Facilitators and Trainers get there message out there. 

In the real/offline world people build rapport with each other on a conscious and subconscious level. We like people who are like us, relate and resonate with us and to whom we are drawn towards such as people who show that they can meet our needs to help fix our problems. Offline we interact with each other, we connect, collaborate and grow using the interactions we share hence growing as a person, a business or organisation. So the question begs, how does one do this online in a virtual world and by using the internet?

In the Authority Dojo you will get access to a variety of online digital courses, workbooks and resources to help you connect, influence and persuade online:

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    How marketing has changed in the last few years
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    Why demonstrating your expertise is critical
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    How to gain a thorough understanding of your customers
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    The importance of educating your customers and how you can do this
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    What to include in your sales copy so that it doesn’t sound like selling
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    How to tell your “story” so that it resonates with people
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    The importance of “social proof” and how to get it
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    The role of giveaways in your business and ideas for ones you can use today
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    The strategy of scarcity and how you can use it to ethically increase sales
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    Why repetition is a good thing and how you can do it without sounding like a broken record
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    Interviews with leading experts
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    Not only the above’ to ‘All of the above, plus much much more… including marketing, emotional intelligence, human psychology and connection, and other courses and training material will be added

**Coming soon - Digital S.I.M.A.C Method™ - A step by step clear business pathway covering Strategy, Implementation and Marketing to position you as the go to authority in your respected niche. Finally a way to attract and honour your core audience and increase your profits.

Further Your Knowledge and Get Access to Related Courses

The Psychology of Marketing

Discover psychology principles you can use to connect with your market at each stage of the buying process – driving increased sales and lasting customer relationships.

No matter what business you are in, you need to be able to connect with your prospects and customers on an emotional level.

As It's the only way to build a lasting relationship that leads to loyal, long-term customers. However most people don't know where to start when it comes to establishing that connection and rapport, let alone how to continue connecting throughout the buying process.

With The Psychology of Marketing, you'll be able to use the basic principles of psychology to connect with your market and provide them with the type of information they need at each stage of their decision making process. Learn the basics of psychology so you can understand how your prospects and customers and connect in an ETHICAL way.

How To Connect With Your Audience Through Storytelling

Research shows that like-ability is one of the main drivers behind consumer purchase decisions. While there are many ways to make yourself ‘likeable’, a good story about yourself or your brand is one of the most distinctive and memorable methods. 

“After nourishment, shelter and companionship, stories are the thing we need most in the world.” – Philip Pullman, British novelist

As the quote from Philip Pullman points out, people crave stories. And, the like-ability created by a good story has a bigger influence on the customer than any other factor. Studies show that it does this by a factor of 3 to 1 for television commercials and 2 to 1 for ads.

Stories engage a number of parts of the brain. In addition to areas dealing with language and logic, they also activate areas related to sensory stimuli. A study by the Emory Institute in Atlanta in which participants read the novel Pompeii and then had MRI scans found that the novel’s story led to increased activity in the left temporal cortex, which is one area highly associated with language. It also found that just thinking about an action triggers the same areas that performing the action does.

MORE courses added regularly 

MORE courses added regularly to the Authority Dojo, to help you get ahead and stay ahead of your customers needs, so you can help your businesses thrive.  We have access to researchers and authorities in all subject matters related to helping you Become the Authority in Your Niche,  so sign up and stay tuned for the state of the art teachings that will help you stay at the top of your game.


If you are serious about  BECOMING AN AUTHORITY IN YOUR NICHE,  by learning how to connect, influence and persuade your customers to move towards MAKING YOUR BUSINESS THRIVE  in an ethical, congruent and ecological way, both on- and off-line covering all aspects of your business, then simply choose your payment option and click the button below

Annual Membership

Only $450/year

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​​​​Monthly Membership

Only $47/month

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Get access to a free course - 'Showcase Your Expertise' and look around the site

New content, courses, workbooks and resources added regularly


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Brought to you by Digital Rapport® / Jatinder Palaha

Digital Rapport® by  Jatinder Palaha  - Helping Entrepreneurs, Speakers, Authors, Mentors, Coachs, Facilitators, Trainers, Subject Matter Experts, Internet marketers/information marketers grow their business online.

Jatinder Palaha - Award winning IT Consultant, Digital Strategist, Author and Personal Development Ninja.

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